Blog Posts

‘New to Brand’ is Retail Media’s Superpower Metric

In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how marketing campaigns are performing….

First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.

Digitally native brands have long thrived on using channels like social media and tools like retargeting to find new prospects. As that…

5 Things Retailers may not Know about Contactless Payments

In-person payments have undergone a transformation over the years. Initially, merchants used manual imprinters to take an imprint of a credit card,…

Creating Accountability for Costly Returns, One Executive at a Time

Any good business leader knows that ownership is important for productivity. When a department has a clear hierarchy with an understood balance…

How to Effectively Use Branding in Your Explainer Videos

Nowadays, video content has become the ultimate tool for any company wanting to stay relevant and keep potential customers interested in what…

Scan and Go: How Retailers can Prevent Shoplifting with Mobile Self-Checkout

Mobile self-checkout, also known as scan and go, is rapidly spreading in the retail industry. The advantages are compelling: Retailers save space…

Retail Remains a Testbed for New Technology

In the late 1970s, moviegoers were entranced by the futuristic sights on their screens, like otherworldly lasers in Star Wars lighting up…

Back to the Beginning: Print’s a Smarter Start to Customer Journeys

Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for joined-up communications has been…

Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and…

The Art and Science of Matching Customer and Product DNA

When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of rising customer expectations, highly…

How can Businesses Improve the Experience of Retail Workers?

The economic downturn has sent consumers, employees, retailers and investors alike into a tailspin. At the same time, inflation shows few signs…

The Four Steps to ESG Reporting Success in Retail

With 83% of consumers saying they believe companies should be actively shaping environmental, social and governance (ESG) best practices, retailers are feeling…

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Blog Posts

‘New to Brand’ is Retail Media’s Superpower Metric

First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.

5 Things Retailers may not Know about Contactless Payments

Creating Accountability for Costly Returns, One Executive at a Time

How to Effectively Use Branding in Your Explainer Videos

Scan and Go: How Retailers can Prevent Shoplifting with Mobile Self-Checkout

Retail Remains a Testbed for New Technology

Back to the Beginning: Print’s a Smarter Start to Customer Journeys

Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers

The Art and Science of Matching Customer and Product DNA

How can Businesses Improve the Experience of Retail Workers?

The Four Steps to ESG Reporting Success in Retail

U.S. Consumers Spend More Money on TikTok than any Other Social Platform

The Latest in Ecommerce Innovation: Tech That’s Reducing Friction and Driving Engagement

Omnichannel Acceleration in Retail

How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

Retail’s New Guide to Growth

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