Machine learning-powered ecommerce payments provider Rokt has launched Rokt Payments Marketplace. The tool is designed to enable ecommerce businesses to unlock a new revenue stream on their payment page by presenting shoppers with relevant credit card and payment-related offers in a customizable and native placement.
The offering aims to maximize revenue opportunities by converting static, fixed real estate into a flexible experience that’s tailored to each individual, based on the card offer or message they’re most likely to respond to. Rokt Payments Marketplace is an extension of Rokt’s Ecommerce product, which creates opportunities for payment providers at a critical moment in the checkout process, when consumers are highly engaged and about to purchase.
