White Papers

Omnichannel acceleration is happening across the retail industry. COVID-19’s impact on consumer shopping behaviors and expectations, along with several other disruptive factors,…

Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly…

To understand how retailers of differing sizes and maturity stages are approaching the challenges of 2023 and planning for what comes next,…

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in…

Have you explored the mutual benefits of creator marketing for retail media networks and their vendor brands? Creator marketing can be used…

Recently, a new innovation has taken the advertising world by storm: retail media networks. These advertising platforms allow third-party brands to market…

Unlike broadcast television, Connected TV (CTV) gives today’s brands a receptive and engaged audience that’s completely measurable and fully targetable. It’s no…